SEO in 2020 both has and hasn't changed
let me explain in 2019 there were three
core algorithm updates one in March
another in June in the final one in
September and do you know what happened
in each one of these updates probably
not but I can guarantee you that 99.99%
of people watching this video don't
either and it's not because the updates
weren't important it's because they
didn't affect the fundamental principles
of SEO success so rather than searching
for the latest eat hack or trying to
optimize for a bird you should focus on
the three most important things that
will determine the fate of your rankings
and that's what we're covering in this
video today stay tuned Google's
algorithm is always changing but the one
thing that hasn't changed is what the
algorithm is trying to do Google's job
is to provide the best search results
for any given query they need to find
pages and rank the ones that best match
and serve the users intent and to figure
this out they use hundreds of different
ranking factors so there's really no
point in chasing algorithms instead our
job as content creators and marketers is
to show search engines that are pages
deserve to rank and the three things
that will determine whether you rank or
not our content backlinks and indexation
let's go through each one of these first
and arguably the most important thing in
SEO is content no matter how prolific
your writing skills are you won't rank
unless you've gotten your content right
and by right there are a few major
things to consider first is search
intent search intent means the reason
behind the search is query to figure
this out just do a search in Google for
your target keyword and look through the
titles of the top ranking pages from
these you should be able to figure out
the three C's of search intent the first
see is content type content type can
usually be categorized into blog posts
products category and landing pages the
second C is content format and this
applies more to blog posts and landing
pages a few common blog formats you'll
see are how to's step-by-step tutorials
lists pose
opinion editorials for a landing page
that might be something like a tool or
calculator in the third see is content
angle which often depicts the benefit
it's basically your hook as to why
someone should click through to your
page search intent today is more
important than ever and if you want to
rank high you'll want to match the type
format and angle of other top pages
second make sure you've covered the
topic info this doesn't mean that you
have to give every last detail on the
topic for example if you're writing
about a topic like the best headphones
you don't have to mention every single
manufacturer and/or model instead look
at what the top ranking pages are
talking about
so for best headphones you'll see that
TechRadar has organized their posts by
best type headphones like best in your
headphones best on ear headphones and so
on see the article from Digital Trends
and they follow the same or at least
very similar format you can also use hf
s-- content gap tool to see common
keyword rankings among the top three to
five pages just enter the top ranking
URLs here which I've already done and
run the search and now that we can see
keywords that the top pages rank for we
can extract subtopics and create a
thorough page to maximize search traffic
so I might want to talk about budget
headphones as well as the best portable
headphones and categorize my post that
way finally make sure you get the
on-page stuff down pet things like
titles URL slugs and heading tags are
basic things in on-page SEO but they're
important rather than going into the
details I recommend watching our full
on-page SEO checklist tutorial which
will walk you through all of the
important steps the second thing is to
continue focusing on building backlinks
links have been and still are one of the
strongest ranking signals and if you
want to rank for anything remotely
competitive you'll need to build them
now while you might be searching for new
and revolutionary link building tactics
in 2020 my recommendation is to stop
things like broken link building the
skyscraper technique and guest posting
all work really well what doesn't work
is when you copy other people's
templates
Batum by doing that you're essentially
putting yourself in a box with hundreds
of other people setting the exact same
email which probably won't yield the
best results try and provide value to
the person who's receiving the email to
increase your chances of getting links
we have an awesome playlist on various
link building strategies so if you're
relatively new to link building or
struggling to build quality backlinks I
highly recommend watching those videos
choosing a strategy for your pages and
executing alright the final piece to
ranking is indexation search engines
crawl parse and store information in a
database called a search index and users
are then able to access this information
using Google search so if your pages
aren't indexed then it's impossible to
get your site or pages discovered in
search to check if your site is indexed
go to the coverage report in Google
search console and you should be able to
see which pages Google is indexed also
if you haven't submitted a sitemap then
you can do that here too now if you
don't have search console setup go to
Google and search for site colon your
domain hopefully you'll see most of your
pages there if you're seeing zero
results it means your site isn't indexed
if this is you there are three things
you should look for first make sure you
have an unintentionally no index all of
your pages this often happens with
redesigns where developers will no index
an entire site during development and
forget to switch it back when migrating
just open the source code on your home
page and search for no index if you see
it in your meta robots tag then you'll
want to fix that second make sure you're
not blocking Googlebot or all user
agents in your robots.txt file just go
to your domain comm slash robots.txt and
if you see something like this it means
you're blocking all BOTS from calling
any page on your website and third check
search console for a manual action you
can do that by clicking on manual
actions in the sidebar fix whatever it
is and submit a reconsideration request
now if you have specific pages that
aren't being indexed then you likely
have more of a technical SEO issue first
do the same checks that I mentioned
like making sure you didn't know index
the page another reason can be if you're
automatically generating millions of
indexable pages these are most likely
going to be low quality and will affect
your crawl budget
some examples are forum profiles or
faceted navigation issues on e-commerce
pages there are literally an endless
number of things to check for if your
pages aren't being indexed but these are
the most common bottom line if your
pages aren't in Google's index your SEO
future in 2020 or even 2222 won't be
very promising now while things like
Bert or using Python to automate SEO
tasks might seem exciting prioritize and
don't lose focus on these three things
that are actually going to get your
pages ranking high think about it like
this you don't need to know how running
shoes are made in order to become a
better sprinter you need to strengthen
your core muscle groups practice the
fundamentals like starting accelerating
and finishing most importantly you need
to get out there and compete with others
in the same way SEO is all about
fundamentals focus on the things that
matter most rather than chasing shiny
tactics from headlines claiming SEO has
completely changed now I'd love to hear
from you do you think that SEO will be
more or less the same in 2020 versus
last year let me know in the comments
and if you enjoyed this video make sure
to like share and subscribe for more
actionable SEO tutorials so keep
grinding away stay focused and I'll see
you in the next tutorial
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